Javier Garcia

At Stellantis, virtual reality (VR) is no longer confined to gaming or film. The automotive giant is using this powerful technology to transform how cars are built, intending to make production lines more efficient, ergonomic, and sustainable. The company’s VR lab, housed within the Chrysler Technology Center in Auburn Hills, Michigan, is a prime example of how entertainment technology and industrial manufacturing converge.

The lab, which opened in 2018, serves as a testbed for innovative production strategies. By simulating real-world factory conditions, engineers can identify design flaws and process inefficiencies before production even begins. This virtual environment allows Stellantis to tweak everything from vehicle assembly line layouts to ergonomic factors like operator posture, all without the need for costly physical prototypes.

Testing different scenarios

The magic of Stellantis’ VR lab lies in its ability to replicate the complexities of an automotive assembly line. Advanced features like motion capture and physics-based simulations enable the team to analyze hundreds of operator movements, identifying the most efficient and safe postures. VR technology provides valuable insights into workstation configurations, ensuring that employees are working in optimal conditions, both in terms of physical reach and comfort. For example, by simulating the height of a vehicle for specific tasks, the team can ensure that assembly workers do not strain their bodies while performing critical tasks.

Beyond ergonomics, Stellantis has found that VR can drive efficiency by testing potential assembly line issues in a digital format. Before making any physical changes to production facilities, engineers can experiment with different scenarios, helping them optimize layouts and tooling. This proactive approach has already resolved hundreds of potential issues in the design and installation phases, saving both time and money while maintaining high-quality standards.

3D printing capabilities

The integration of VR extends beyond the plant floor. With 3D printing capabilities included in the lab, Stellantis can rapidly prototype parts and components, speeding up the testing and development cycle. This additive manufacturing approach not only accelerates the design process but also reduces material waste, contributing to the company’s sustainability goals.

As Stellantis rolls out this VR technology across its global network of manufacturing sites, it’s clear that the company is taking significant steps toward a smarter, more sustainable future in automotive production.