The Web-site features new model line-ups, test-drives, reviews, auto-show coverage, and photo galleries. The content is produced by a dedicated Hispanic editorial team and is  transmitted embodying the culture, passion and spirit of Latinos. The site will serve as the auto channel for  Esmas.com, Televisa’s portal. Site visitors will be channeled into MyAutomovil to quickly build audience and  usership.  
“Motorpress uses a state-of-the art test drive process and Televisa intimately connects with Hispanics.  Harnessing this editorial advantage, MyAutomovil will serve Hispanic auto-enthusiasts by maintaining our  parent company’s rich tradition of delivering high-quality Spanish-language auto content”, stated José Carlos De Mier, Managing Director- US and Latin America, Motorpress Televisa.
 
 “Top automakers recognize the importance of the Hispanic youth market as they represent the holy grail of
advertising: life-time loyal customers and repeat buyers. MyAutomovil delivers new Web 2.0 technologies with
professional auto journalism to Generation Y Hispanics and offers OEM’s a compelling advertising opportunity
to reach them”, says Jacques Hart, Commercial Director-Digital, Televisa Publishing + Digital.
 
“We are proud to connect with Hispanic auto enthusiast in a culturally relevant way. MyAutomovil positions its
automotive content through the lens of Hispanic culture, while maintaining a high level of editorial integrity,”
Javier Fueyo, Content Automotive Editor, MyAutomovil.com, Motorpress Televisa.
 
About Televisa Publishing + Digital
Televisa Publishing + Digital is a division of Grupo Televisa, the largest Spanish-language media company in the world.
The 89 brands/130 distinct magazines of the company, most of them leaders in their categories, are distributed in 20
countries throughout the Western Hemisphere with an annual circulation of over 169 million. In addition, the company
makes available all of Grupo Televisa’s properties and talent via a comprehensive digital entertainment platform, including
a portal, a social-networking site, a vertical music site, magazine web-sites and a mobile platform.   
 
About Motor Presse
Motorpress Televisa is part of Motorpress Ibérica’s (Spain) group of companies. Motorpresse Stuttgart owns Motorpress
Ibérica and is part of Gruner+Jahr group, Bertelsmann Company. The Motorpress Televisa joint-venture was founded in
1994 to create magazines and Web-sites all around the Americas. Currently we are publishing in México, Colombia,
Chile, Venezuela and Ecuador.